While You Shop

Happy couple shopping for groceries and choosing pre packaged deli meat from a refrigerated display in a modern supermarket

WHILE YOU SHOP

mother handing chard to her daughter

Be a Smart Shopper

Grocery shoppers make a lot of decisions in a short amount of time.
Make the right ones with these tips:

  • Use a calculator and add cost as you place items in cart.
  • If shopping with kids, let them track costs. It will keep them focused and help you stick to spending plan.
  • Don’t overlook no-name or store brands. These items often are made by brand name companies with a different label.
  • Never shop hungry. You will buy more than you need.
  • Follow your list with few exceptions.
  • Compare similar products and buy the most nutritious ones that cost less.

Check Cost Per Unit Pricing

  • Most grocery stores have a shelf tag with product cost per unit. Choose the lowest cost size.
  • If no tag, you can calculate the cost.
  • Example: One can of tomatoes weighs 16 ounces and costs $1.25. The other weighs 13 ounces and costs 89 cents.
  • Divide the price by the number of units: $1.25/16 = 8 cents per ounce and .89/13 = 7 cents per ounce. In this case, the larger size costs more.
price per unit for salad dressing stating $3.89 at $0.12/oz next to price per unit for salad dressing 2 stating $4.29 at $0.09/oz

Resist Store Temptations

Grocery stores are designed to encourage shoppers to buy more than they planned. Be aware of these strategies:

  • Displays at end of aisle often promote products not on sale.
  • Bakery aromas make shoppers feel hungry.
  • Cooking demonstrations and free samples are intended to make shoppers buy it.
  • Deli and coffee bars encourage shoppers to eat while shopping.
  • Candy, gum, snacks and magazines are always near the checkout. These are among the most profitable items and try to tempt shoppers while they wait.

Compare Nutrients

  • Look at serving size.
  • Compare the Percent Daily Value (DV) in the Nutrition Facts section of the label.
  • Example: One can of pasta sauce may contain 780mg (milligrams) of sodium while another can may contain only 320. Choose lower sodium.
Sample food nutrition label in black and white